TOGETHER WE CONQUER THE MARKET

Penetrating in local fairs through HVN premium (Heineken, Tiger) and mainstream brands (Larue, Larue Special, BIVINA & Bia Viet) aiming for the following objectives: for consumers is to drive for brand awareness (sponsorship, booth decoration), trials and off take, for customer is to drive for buying more through competitive promotion. Therefore, we decided to upgrade activation & booth’s concept more visible, professional and efficient year by year, create a new platform to connect retailer to fair, then connect to consumer to the retailers, qualified and classified scope of fair with respectively Brand focus. As a result, project presented at nearly 100 trade fairs & approached millions of consumers in more than 30 provinces. We enhanced Client’s brand awareness through interesting activities at booth, sponsorship, attractive & novel booth concept. Furthermore, we successfully built a sale journey from Retailer to Fair, then lead consumers to Retailers.