Gsolution

TOGETHER WE CONQUER THE MARKET


Let’s explore what & how we bring the brand experience to shopper/consumer at the touch-points

BIVINA Sea Fortune 2021

BIVINA Sea Fortune 2021

CLIENT: HEINEKEN VIETNAM 
SCOPE: 02 countdown events in Nha Trang & Tuy Hoa
TIME: 26/12/2020 & 31/12/2020
From the  brief   "Build brand love"  in BIVINA core market to celebrate new year, we  faced the challenges that   how to get  the "golden venue" to reach the most participants in 02 cities and how to deploy the events successfully. With the approaching idea that to bring the "fishermen Tet" atmosphere with extraordinary music and fireworks performance, we brought 02 wonderful night events  at 02 central Square in Nha Trang & Tuy Hoa, which attracted   more than 10,000 participants   in 02 events.

BIVINA Fishing Village 2020

BIVINA Fishing Village 2020

CLIENT: HEINEKEN VIETNAM
SCOPE: Series 10 events in Khanh Hoa, Phu Yen, Binh Dinh 
TIME: 07/2020 – 11/2020
From the  brief  "Build brand love" in BIVINA core market, we faced a challenged question that “How to drive BIVINA Export become leading mainstream beer product in strategic provinces?” . After brainstorming with our creative and dynamic team, we solved the question with the approaching idea that to bring a "fishing village" where can honor traditional fishery culture to consumers. This is how Bivina Export understands consumers & become a great companion with them.
BIVINA Fishing Village 2020 successfully engaged more than 12,000 participants join the series events & continued to maintain the leading position of BIVINA Export in their core market

Tiger Sell Out Promotion & Activation Da Nang 2021

Tiger Sell Out Promotion & Activation Da Nang 2021

CLIENT: HEINEKEN VIETNAM

SCOPE: Da Nang

TIME: April 2021 – June 2021


With the objectives that pushing brand communication, we provided the promotion stickers on Tiger cartons and winning gold prizes activation. Besides, project boost consumers’ interaction with top-up now service and roadshow on 10 main roads in 4 industrial parks and commercial centers. In the stressful situation of COVID19, we still achieved 79% KPI promotion, sell out 100% with stickers, branding POSM in more than 20 Suppliers and over 1,500 shops.

Fridge On Premise

Fridge On Premise

CLIENT: HEINEKEN VIETNAM
SCOPE: 50 provinces Nationwide
TIME: July 2020 – Now


With three objectives which are “INCREASE” the awareness & image of HVN products, “SUPPLY” cold beers at the point of sale and “MANAGE” HVN refrigerator status and information at the On-Premise channel, we provide a quality, enthusiastic merchandiser team associated with the strategy “Right Merchandizers to do the things right”. GSolution has maximized effective visits achieving more than 95% Plan Call/month, and providing over 450,000 cases/month. The project is gradually entering the stable phase and operating efficiently with optimized costs.

Trade Fair 2018 - 2021

Trade Fair 2018 - 2021

CLIENT: HEINEKEN VIETNAM
SCOPE: Nationwide
TIME: 2018 - 2021

Penetrating in local fairs through HVN premium (Heineken, Tiger) and mainstream brands (Larue, Larue Special, BIVINA & Bia Viet) aiming for the following objectives: for consumers is to drive for brand awareness (sponsorship, booth decoration), trials and off take, for customer is to drive for buying more through competitive promotion. Therefore, we decided to upgrade activation & booth’s concept more visible, professional and efficient year by year, create a new platform to connect retailer to fair, then connect to consumer to the retailers, qualified and classified scope of fair with respectively Brand focus. As a result, project presented at nearly 100 trade fairs & approached millions of consumers in more than 30 provinces. We enhanced Client’s brand awareness through interesting activities at booth, sponsorship, attractive & novel booth concept. Furthermore, we successfully built a sale journey from Retailer to Fair, then lead consumers to Retailers.

SP Tet 2021

SP Tet 2021

CLIENT: HEINEKEN VIETNAM
SCOPE: 13 Provinces in South
TIME: Dec 2020 – Jan 2021
With a dynamic, professional SP team with good sales skills and dedication, the project has successfully achieved 108% KPI in just two months of project operation.

Strongbow Fix SP TONT

Strongbow Fix SP TONT

 CLIENT: HEINEKEN VIETNAM

SCOPE: 140 Fix SP at HCM city

TIME: Apr 2019 – Jan 2020

To get the most effective sales KPIs, G-Solution guarantees the quality and quantity of recruitment and training SP Team with lowest turnover rate. We approached market with the idea   “To build up an INTEGRATED – SIMPLE – EFFECTIVE management system”  which can support to operate strong SP team & enhance brand awareness and push sales at outlet. As a result, we achieved impressive figures with almost 30% approached table chose Strongbow to use and   sale over 22,000 cases.


Beer Village 2019

Beer Village 2019

CLIENT: HEINEKEN VIETNAM

SCOPE: Series 12 events with 24 event nights & 48 activation days at 07 provinces in Mekong Delta, Central Highland & North

TIME: 05/2019 – 08/2019

From the brief   to   create an occasion which can engage consumers and deliver brand spirit “Optimistic”, we faced the challenges that how to engage mainstream consumers in the best effective way and how to explore new market for brand. We decided to solve the challenges with solution to create a “Beer Village” with familiar activities in creative ways. “Larue – Yeu Doi Ta Hat” event with key hook “Larue karaoke bus” engaged more than 20,000 participants in event nights, reach 110% KPIs. Furthermore, Highlands successfully became the core market of Larue Special in 2020.

Truck Activation

Truck Activation

CLIENT: HEINEKEN VIETNAM

SCOPE: Ha Noi

TIME: Dec 2019 – Jan 2020

With the objectives to increase the visibility driving sale volume and penetrate to upgrade mainstream consumers to affordable premium portfolio, GSolution created a Heineken truck parking at the High Traffic Zone to bring a special experience, develop new consumers, and increase brand awareness as well as boost sale volume. Project not only drove Brand awareness by scale up and compete with competitors at special point of sale but also penetrated and keep consumer retention by leading consumers to Traditional OFF Outlets after event. As a result, the truck presented at 09 hot public place, connected with more than 140 shops, and sale out over 5,000 cartons in just 02 months.