Gsolution

TOGETHER WE CONQUER THE MARKET


Let’s explore what & how we bring the brand experience to shopper/consumer at the touch-points

BIVINA Sea Fortune 2021

BIVINA Sea Fortune 2021

CLIENT: HEINEKEN VIETNAM 
SCOPE: 02 countdown events in Nha Trang & Tuy Hoa
TIME: 26/12/2020 & 31/12/2020
From the  brief   "Build brand love"  in BIVINA core market to celebrate new year, we  faced the challenges that   how to get  the "golden venue" to reach the most participants in 02 cities and how to deploy the events successfully. With the approaching idea that to bring the "fishermen Tet" atmosphere with extraordinary music and fireworks performance, we brought 02 wonderful night events  at 02 central Square in Nha Trang & Tuy Hoa, which attracted   more than 10,000 participants   in 02 events.

BIVINA Fishing Village 2020

BIVINA Fishing Village 2020

CLIENT: HEINEKEN VIETNAM
SCOPE: Series 10 events in Khanh Hoa, Phu Yen, Binh Dinh 
TIME: 07/2020 – 11/2020
From the  brief  "Build brand love" in BIVINA core market, we faced a challenged question that “How to drive BIVINA Export become leading mainstream beer product in strategic provinces?” . After brainstorming with our creative and dynamic team, we solved the question with the approaching idea that to bring a "fishing village" where can honor traditional fishery culture to consumers. This is how Bivina Export understands consumers & become a great companion with them.
BIVINA Fishing Village 2020 successfully engaged more than 12,000 participants join the series events & continued to maintain the leading position of BIVINA Export in their core market

Beer Village 2019

Beer Village 2019

CLIENT: HEINEKEN VIETNAM

SCOPE: Series 12 events with 24 event nights & 48 activation days at 07 provinces in Mekong Delta, Central Highland & North

TIME: 05/2019 – 08/2019

From the brief   to   create an occasion which can engage consumers and deliver brand spirit “Optimistic”, we faced the challenges that how to engage mainstream consumers in the best effective way and how to explore new market for brand. We decided to solve the challenges with solution to create a “Beer Village” with familiar activities in creative ways. “Larue – Yeu Doi Ta Hat” event with key hook “Larue karaoke bus” engaged more than 20,000 participants in event nights, reach 110% KPIs. Furthermore, Highlands successfully became the core market of Larue Special in 2020.